Richline creating new collections with Swarovski

Send Date: 2011-11-01 22:13:46

Source: http://www.nationaljeweler.com

Richline creating new collections with Swarovski

By www.nationaljeweler.com

Jewelry manufacturer The Richline Group Inc. is developing new jewelry lines featuring crystal, gemstones and marcasite with Swarovski, the company announced recently.

Richline is working with Swarovski Gems and Swarovski Elements to develop both branded and private-label collections of fine, bridge and fashion jewelry. The new collections will use Swarovski’s “Crystal Elements,” “genuine Gemstones,” “Pure Brilliance Zirconia” and “Marcasite.”

While Richline has been a branding partner of Swarovski Gems and Swarovski Elements for many years, this new partnership is the start of an “aggressive” effort that will include all Richline brands, a company spokesperson said.

Richline, a fine jewelry marketer and manufacturer, is a wholly-owned subsidiary of Berkshire Hathaway Inc., the company chaired by billionaire investor Warren Buffett. Its brands include Andin, Bel-Oro, Michael Anthony, Sardelli and Tru-Kay/Barrows.